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How to Compress Photos Without Losing Much Quality

Shrink photos 70% without breaking them? Learn the difference between lossy and lossless, ideal quality settings, and proper resize tricks that keep photos sharp.

By Moriko··4 min read

Compression isn't magic: there's a trade-off between bytes and detail. The trick is finding the point where the human eye stops noticing the difference.

Practical Quality Rules

  • JPG q90: photo sweet spot. Below 92, eyes start seeing blocks in gradient skies.
  • WebP q85: equivalent to JPG q90 but 30% smaller, use it for the web.
  • AVIF q70: equivalent to JPG q90 at half the size, needs a modern browser.
  • PNG: don't compress it lossy; convert to WebP/AVIF instead if it's a photo, not graphics.

Resize Before Compressing

A 6000px photo for Instagram (1080px) is a waste. In FORMATTO, choose 'Half 50%' or 'Custom width 1200px' before compressing, size can drop 75% without touching quality.

Try it: upload a 10MB BMP/TIFF, convert to WebP q85 + resize 50%, it usually lands under 400KB and stays sharp on your phone.

Try it directly in FORMATTO

Everything in this article can be done 100% on your device: no upload, no signup.